Passion. Obsessions. Call it what you will. It's the difference between the boater who buys an outboard and the one who buys a Yamaha. It's the compulsion that causes otherwise-rational human beings to rise with the sun when they could sleep in, casting off with coffee in hand while mist still shrouds the water. It's teh essence that has set Yamaha apart since our first outboard left the drawing board over four decades ago.
Mercury products have always defined marine performance by offering innovative features not found anywhere else. And that tradition continues today. From the revolutionary direct fuel injected technology of OptiMax® which provides an average of 45 percent better fuel economy than traditional 2-Strokes to the multiport fuel injection®, easy water drain systems and 555 control modules of our legendary MerCruiser® sterndrives, Mercury has continued to lead the field in performance and in technology a fact thats best demonstrated by our SmartCraft® Integrated Marine Technology. Its a system that provides the ultimate in control and information by offering Total Vessel Intelligence. But SmartCraft is only part of the story. With the growing demand for low-emission marine power, Mercury again stands at the leading edge. In fact, Mercury offers more engines that meet the stringent California Air Resources Board three-star rating than any other manufacturer in the world. Which means not only has Mercury earned a reputation as the most powerful name on the water, but weve also earned the right to be called the cleanest as well. But there's far more to the story than that.